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12/27/2021

The Pandemic and Women: Making Money Online

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​The pandemic changed life for people around the world in many ways. Women, in particular, have been disproportionately affected. Both stay-at-home moms and women in the workplace experienced a significant shift across all areas of their lives. Real Life with Heather presents some ideas to help women make money by pursuing some online jobs.

Double Duty

​Women typically take on more household responsibilities than men, including housework and caregiving. They carried more responsibility to help children with remote learning during shutdowns while still addressing their work and household tasks. The pandemic created a more significant need for flexible work arrangements for families with children.

​Flexibility Needs

Due to women's overrepresentation in in-person jobs, pandemic shutdowns forced them out of the workplace in large numbers. According to a survey, 56% of women have considered a professional change during the pandemic. After months of navigating a new life, women want to return to work but have new conditions. They are looking for jobs that have better growth prospects and greater flexibility. Fortunately, today's digital world offers opportunities to generate income online for women who are out of work or who want a career change.

Online Jobs

If you are like many other women impacted by the pandemic, you want a job that allows you to make your schedule so you can work around your family's needs and obligations. Consider some of the possibilities for flexible ways to make money from home:
Virtual Assistant: Work remotely arranging travel, scheduling meetings and appointments, preparing reports, entering data, and organizing projects. This position requires organizational skills and a strong work ethic.
  • Online Tutor: Use your knowledge to help students succeed.
  • Freelancer: Utilize your skills and experience to offer services like social media marketing, website design, graphic design, video editing, writing and more.
  • Content Creator: Start a blog, podcast, or YouTube channel. Choose a niche and monetize your account to earn passive income.

Online Businesses

​Build an online shop to sell items you make, set up a consulting firm, create an interior design company, or start a home bakery operation to be your own boss. Focus on your areas of expertise to choose something you can develop into a successful business.

Formal Structure

Once you have your idea, select the proper legal business structure for you. Forming a limited liability company offers many advantages, such as tax benefits, flexible operating agreements, limited liability protections and minimal paperwork requirements. Each state has unique regulations regarding LLC formation, so make sure you learn the requirements before you begin the process.

​Marketing Efforts

​After defining your business purpose, setting up your company, and taking care of the legal details, you can focus on marketing your new endeavor. Effective marketing has significant results on your bottom line. Spend time designing your brand and utilize consistent marketing and messaging so people can easily recognize your company.

​Business Logo

Logo design is an essential aspect of building brand awareness with potential clients. It helps you make a solid first impression and separates your operation from the competition. Hire someone to design your logo or save money by using a free logo design maker. Online systems make it easy to create the perfect design for your business. You choose from various digitally-created logos after inputting your text and specifying an icon and desired style. You can further adjust the design by selecting your preferred colors and fonts.
 
Lifestyle changes stemming from the pandemic have changed how women approach their work lives and career choices. You can embark on new job opportunities that help you create balance in your life by embracing online possibilities for jobs or new startups.
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